SEO Marketing: The Basic Guide to SEO

SEO Perfect Company

What is Search Engine Optimization?

This is a basic guide on understanding SEO.  Imagine an ocean and someone is trying to find you in this huge body of water, well think of SEO as a search team looking for you on the internet.  Simply put, SEO is a marketing tool to find your website at the top of the search engine.  SEO is a way that search engines understand the technical and creative aspects of your website to drive more traffic, improve your rankings and make everyone aware that you exist.  Remember the ocean, right, now everyone can pin point where you are in the vast sea.  There’s many facets of SEO, such as the keywords and how many links you have connecting to your website.


Why Do You Need SEO?

SEO is important because you need big search engines, such as Google, Bing, and Yahoo to find you.  Search engines are the primary way people search for a topic, especially your website.  Even though we have Facebook and Twitter, the main search engines is where people go to finding things on the internet.

When people look for what you offer, search engines have targeted traffic.  You are doomed when the search engines cannot locate you on the internet.  Lots of search engines actually add you to their database and if they can’t find you, you really lose out on all the advantages to driving more traffic to your site.

Many search queries add a lot of value to your site.  For example, targetted traffic can determine the success of your website, increase revenue and provide free publicity for your business.

World Map

Can I do SEO on my own?

Yes, it’s very possible you can learn this stuff on your own.  In fact, there’s lots of free resources out there.  Here’s some SEO products you can check out:

  • Google keyword planner – Google Keyword Planner is a keyword research tool to help you look for the right keywords for targetting display ads, search ads, and video ads.  You can also research historical statistics, see how you group keywords together, and see how your keyword performs.  Simply create a Google account and sign-in to get started.
  • Moz – this is a cool site to learn about SEO, get marketing strategies, keyword ideas, learn about ranking, effective content, marketing and more.  To get started create an account and install it on your computer.  This is a site that I use for free to see how well my domain is ranking, how many links I have linking back to my website.  Pretty cool stuff and oh, yeah it’s FREE.
  • – Free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term.  Keyword Tool is extremely reliable as it works 99.99% of the time.  Also, you can use Keyword Tool absolutely for free, even without creating an account.

Alright guys go out there and utilize these tools today.  Do you know any great SEO tools you could share with everyone?  Leave me a comment below.



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