If you haven’t taken a look at your performance on your website, you could be missing out on potential sales and customers everyday.
Lets face it everyone has a website for their business. If you don’t then it’s time to get one. According to statistics, nearly 46% of small businesses in the United States do not have a website, according to a business report release by a research firm by Clutch. That’s unbelievable!
Now if you do have a website then it’s crucial that you do evaluation on it. That being said, performing a test on it with a web analytics tool couldn’t hurt. It actually could help your website grow an online presence.
First, lets look at what is web analytics and why you should use it.
What is Web Analytics?
According to best selling author, Avinash Kaushik, that wrote Web Analytics: An Hour a Day is the ultimate resource for anyone needing a step-by-step, task-based guide to creating and maintaining a modern web analytics strategy and framework. He defines web analytics in 3 ways:
The analysis of qualitative and quantitative data from your website and the competition
To drive a continual improvement of the online experience of your customers and prospects
Which translates into your desired outcomes (online and offline)
Why Use Web Analytics?
This is a must have tool. I’ll tell you why in a minute.
Benefits of using web analytics:
- measures web traffic-
- number of page views
- number of visits
- breakdown of ads
- great marketing tool
- logfile analysis
- customer lifestyle
- collects data
- KPI performance indicators
- formulates online goals and stragtegies
For example, Google Analytics is a perfect tool that’s FREE to use. It can do all the benefits above and more. According to Google Analytics, you can make it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards. You can even connect online to offline so as to better understand user behavior across CRM, points of sale, call centers, devices, and the Internet of Things. For even deeper offline and online behavior analysis, import additional customer and product data into Analytics, or export your data to Google BigQuery (Analytics 360 only) to quickly run analysis over huge data sets.
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What tools do you use for your website? Leave a comment below.