Ever wonder if there’s a scientific approach to web design? or Ever wonder how does other websites attract more visitors and yours don’t?
Well, keep reading to find out how you can attract more visitors to your website in just 2 easy tips. What? That’s insane! You’re like tell me more…
Heck, I wanted to know if this was true.
A study shows science has been incorporated in business and consumer marketing for decades.
Studies has also shown that certain environments, products and design has the ability to make us buy something all the time.
But what makes us buy something?
In this article, I want to cover how scientific research is involved in several types of web design methods.
Type 1: Eye-tracking
Huh? What’s that?
Basically eye tracking is the measurement of eye activity according to eyetracking.com. Where do we look at? What things do we ignore?
So where do people focus most of the time when looking at a website?
According to Psychology Labs, most people look at the top left hand corner and upper right corner where the home, about, services, products and contact information is located. In my opinion, these are called the hot spots. So it’s obvious that web designers should focus more on these areas and the middle of the page. Web designers also should focus on making the buttons and areas of the website where you want people click a button or input their information more bolder and brighter.
But wait there’s more…
Check out this case study from TychWyse.
This case study measures the heat maps on the landing page conversion.
The place where you see that’s red is where people looked at the most, which was the red call-to-action button.
By using the heat maps, they were able to observe the data that otherwise, wouldn’t convert. The business was able to improve their conversion rates significantly.
This is awesome for two reasons:
- I can focus on the areas of the page and emphasize it more by adding a bolder color like a red call-to-action button, so people can buy something from me.
- I can have more conversions to my page and more money in the bank. Yess!
Takeaways from this was…
- Visitor first sees the image but is not as fixated on it as previously.
- Visitor then moves to the main call to action and is the most engaged in this location.
- Visitor then also reviews the quick contact form.
- Visitor then investigates the offer in the top sales banner and is engaged.
- Visitor then goes back to the image
- Visitor then views the call to action in the top banner again.
- Finally – the visitor ends on the logo.
If you concentrate on what parts you want people to buy from, you need to make these images pop by using a brighter color like red, pink, orange.
Also your brand name or action needs to be a bigger font something like this.
I also learned that if you have something important to tell everybody it should be large, for example:
How to grow your blog? How to get more visitors to buy from you?
Now you get my drift, right?
Okay, great. Awesome!
Type 2: Colors
Did you know that colors play a significant aspect in purchasing and branding?
According to a study, Satyendra Singh, (2006) “Impact of color on marketing”, Management Decision, it states that people make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone.
Among other evidence, the study displayed that managers can use colors to increase or decrease appetite, enhance mood, calm down customers, and, reduce perception of waiting time, among others.
Just to give you a glimpse of how brands uses colors, here’s a perfect picture of that.
If you want to have more visitors to your website you need to do 2 things:
- have eye-tracking points on your website where you want the user to look or buy
- incorporate good use of colors to make your personality of your brand stand out
Hold on there’s more…
Do you want to attract more visitors to your blog? Do you want to write better content?
If the answer is yes and yes, then read my next article 13 Tips to Effective Content.
This article will give you practical advice to help you write better even though you feel that you’re not good at writing or just make you a better writer.
Now you have the tools to be a better designer, so go out there and create something awesome.