Is there any evidence that using Big Data improves businesses?

When I read the Harvard Business Review about a study that was conducted by MIT addressing how Big Data improved business my human antenna went up.  Excuse me, but has anyone even done any digging.  The answer is yes. The Proof Here's the truth.  Where are these case studies?  There was a team at the … Continue reading Is there any evidence that using Big Data improves businesses?

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